A Critique of Toxic Advertisements - 763 Words

In Brands R Us, Stephen Garey explains the silent danger of advertisement to the public and to the world. Although advertisements affect such a small amount of people, the dangers of advertisement may not seem realistic. According to Garey, people consciously do not notice it. He goes on to tell that there are between 3,000 to 5,000 advertisement messages in a persons daily life, which influences the affect. People do not realize how much a massive flood of ads cause an effect. Though consumerism was once good, it has now started to become a serious problem for the world. Many Americans today have a hard time affording the items advertised and fall further into debt. The environmental side of it though, is how ads have affected the globe. Many of the items sold are toxic to the environment. Garey does offer an alternative to these problems. He suggests people avoid advertised streets, buy more small town items, and do not purchase anything brand named. Though his solution may be rash , the problem advertising and brands cause us can be minimized. I agree that â€Å"Advertisements are the most prevalent and toxic of mental pollutants.† Advertisements today have a great effect of appealing their viewers with these toxic advertisements. Society as a whole needs to break away from the influence of the toxic advertisements, start helping smaller businesses that are affected by toxic advertisements, and invest less money into big name brands that encourages the problems fromShow MoreRelatedDon Delillo s White Noise841 Words   |  4 Pagesdisplays the self-propagation of the mercantile system as the ultimate form of material freedom, and accentuates the use of marketing to create false needs for commodities, which appear according to Karl Marx’s definition in his A Contribution to the Critique of Political Economy. Three aspects of his writing appear accordingly: the creation of false satiation to complement the nonexistent needs, the ignorance of the p ublic, and ultimately, the confusion of the difference between material value and theRead MoreThe Association Of The Middle Of Religion And Dress1974 Words   |  8 Pageshave become much thinner. This discrepancy has made it increasingly difficult for most women to achieve the current sociocultural ideal body. A standard of perfection is unrealistic and even dangerous. Many of the models shown on television, advertisements, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the diagnostic criteria for anorexia nervosa (Dittmar Howard, 2004). A woman with a perfect body in 1930 would barely get a second look from HollywoodRead MoreHow Food Security And Hunger Are Huge Issues3133 Words   |  13 Pages and meat consumption is predicted to double in 40 years, anyone can do the math, says Mark Post: â€Å"you can easily calculate that we need alternatives.† Despite that industrial agriculture has efficiency in productivity, there are still growing critiques of industrial agriculture that identified a sequence of negative environmental effects. These include soil compaction through unnecessary machinery use, contamination of groundwater and salinization with fertilizer with components of phosphates andRead MoreDemand for Beauty by Society6415 Words   |  26 Pagescosmetics and application techniques, sourcing ingredients from plants that grew by the Nile, crushed insects for stains, and minerals like malachite. Makeup enhancements were very common: henna served as hair and body dye, kohl (a lead-based make-up, toxic  ) darkened the eyebrows and lined eyes in the famous almond shape, and red ochre and carmine colored the cheeks and lips. In fact, we still use a version of the makeup techniques that Egyptians used. (http://lxedit.com/2014/07/28/beauty-standards-through-ages-1/)Read MoreAdidas Marketing Plan20768 Words   |  84 Pages s†©on†©promotion†©of†©products†©for†©niche†© markets.†©Our†©fourth†©recommendation†©is†©to†©improve†©specific†©product†©and†©technological†© awareness†©by†©focusing†©on†©better†©functional†©communication,†©such†©as†©a†©redesigned†©and†© simpler†©website,†©and†©an†©increase†©in†©advertisements†©and†©commercials†©for†©specific†©products,†© as†©opposed†©to†©just†©focusing†©on†©promoting†©the†©adidas†©brand†©as†©a†©whole.†©Finally,†©we†© recommend†©that†©adidas†©aggressively†©pursue†©gaining†©market†©share†©in†©emerging†©Asian†© markets,†©especially†©China,†©since†©therRead MoreAdidas Marketing Plan20779 Words   |  84 Pagess†©on†©promotion†©of†©products†©for†©niche†© markets.†©Our†©fourth†©recommendation†©is†©to†©improve†©specific†©product†©and†©technological†© awareness†©by†©focusing†©on†©better†©functional†©communication,†©such†©as†©a†©redesigned†©and†© simpler†©website,†©and†©an†©increase†©in†©advertisements†©and†©commercials†©for†©specific†©products,†© as†©opposed†©to†©just†©focusing†©on†©promoting†©the†©adidas†©brand†©as†©a†©whole.†©Finally,†©we†© recommend†©that†©adidas†©aggressively†©pursue†©gaining†©market†©share†©in†©emerging†©Asian†© markets,†©especially†©China,†©since†©therRead MoreMcdonalds Strategic Analysis12693 Words   |  51 Pagesbookà ‚  Fast Food Nation  included criticism of the business practices of McDonalds. Among the critiques were allegations about McDonalds (and other companies within the fast food industry). Some of the allegations were that it uses its political influence to increase its profits at the expense of peoples health and the social conditions of its workers. The book also brought into question McDonalds advertisement techniques in which it targets children. Although book did mention other fast-food chainsRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesorganizations (see Chapman and Chua 2003 for a discussion). However, the advances anticipated have frequently been far more limited in scale and scope than hoped for. The following excerpt taken from the beginning of perhaps the most high-proWle and detailed critique of management accounting work shares the understanding that performance management involves more than better technical systems for the quantiWc ation of, and reporting on, activity: The computing revolution of the past two decades has so reducedRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesix Case Application 6-A: Policing Paradise: How the Honolulu Police Department Developed Its Brand 151 Case Application 6-B Priority Staffing 151 Working with a Team: A Question of Effective Recruiting 152 Learning an HRM Skill: Writing a Job Advertisement 152 Chapter 6 Recruiting Introduction 134 132 Enhancing Your Communication Skills 152 Learning Outcomes 132 Recruiting Goals 134 Factors That Affect Recruiting Efforts 134 DID YOU KNOW?: Something for Everyone 135 Constraints on RecruitingRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagespopulation, wage differentials, and commercialization into account. For an analysis of how the interaction of networks and macrostructural conditions shape migratory flows and shift destinations, see Moya, Cousins and Strangers, 80–88. 56. For critiques of national perspectives, see Hasia Diner, â€Å"History and the Study of Immigration: Narratives of the Particular,† in Migration Theory: Talking across Disciplines, ed. Caroline Brettell and James Hollifield (New York: Routledge, 2000), 27–42; Donna

History of American Consumerism - 609 Words

The concept of free-market played an essential role in making American people in the 1960s believe that it is important for them to fight communism through any means possible. Consumerism had reached a point where it had become indispensable and the benefits that it brought along made it difficult and virtually impossible for the community to express interest in economic systems other than capitalism. One of the principal reasons why the Cold War occurred relates to the Wests obsession with materialism and with the fact that this precious concept could be destroyed as a result of communist ideas pervading the Western society. The 1960s made it possible for Americans to feel that they were in control of their lives and that capitalism provided them with the opportunity to have access to everything they wanted as long as they worked hard in order to get it. The capitalist economic system consolidated the U.S. position in the world by presenting society with the image of the perfect American life. Americans thus came to associate communism with the denial of everything they believed in and with a future in which they would no longer have access to the values that enabled them to feel happy. The American Dream itself has come to contain consumerism as one of its most important elements. As a consequence, many Americans believe that communism represents a threat to achieving the American Dream. A society where consumerism would no longer be present is, in the eyes of many,Show MoreRelatedConsumerism in the United States1461 Words   |  6 PagesSummary Defining consumerism can be complicated. Consumerism is a term used to describe the effects of equating personal happiness with purchasing material possessions and consumption (Fritsh). In other words, consumerism is the wants and needs of people based upon standards that are set in a given society and how those people acquire wealth. Throughout history, consumerism has evolved drastically since the first records of civilized society were recorded. The evolution of consumerism in the UnitedRead MoreDisadvantages Of Consumerism1154 Words   |  5 Pages â€Å"The study of consumerism in world history does not provide a definitive balance sheet on whether the long-term results are favorable or unfavorable. But it does provide perspective, allowing [a] greater understanding of what consumerism involves, and perspective...offers a greater capacity to choose...rather than being swept away by the latest enthusiasm† (Stearns, 159). Peter Stearns’ book â€Å"Consumerism In World History: The Global Transformation of Desire† offers an extensive perspective on theRead MoreEssay about Consumerisms Role in Americas Economy904 Words   |  4 PagesWhat is the effect of consumerism on the American economy? The father of modern economics and capitalism, Adam Smith, maintained that ambition and acquisitiveness, two drivers of a market economy, were merely illusions. He believed it is these illusions that compel a society to work for what they believe will make them happy which, in turn, leads to a consumer-driven economy. Ind eed, consumerism broadens a society’s economy through a wider selection of goods and services, but does it also increaseRead MoreModern Society and Consumerism Essay1035 Words   |  5 PagesConsumerism is defined as â€Å"the theory that an increasing consumption of goods is economically desirable† (â€Å"Consumerism†). Its primary motivation is the idea that if one does not have all that money can buy, then he or she cannot be happy. This school of thought has become an integral part of modern society not only in the United States, but internationally as well. While the exact source of this term and ideology are debatable, it is certain now that consumerism is here to stay, intertwining withRead MoreThe Absolute Value Of America1555 Words   |  7 Pagesbuying of miscellaneous objects on the internet, are just a few contributors to the most powerful â€Å"ism† that powers America. From the 1920s to the present day America has been driven by consume rism. Consumerism- in its simplest form- is defined as the buying and selling of products. When tracing the evolution of consumerism in America, one must explore many factors that led up to today’s consumerist culture; the economic ups and downs of the 1920s through the 1950s, the anti-consumerist movement in theRead MoreFordism, Post-Fordism and the Flexible System of Production1199 Words   |  5 Pages------------------------------------------------- Top of Form Bottom of Form Other Free Encyclopedias  » Science Encyclopedia  » Science amp; Philosophy: Condensation to Cosh  » Consumerism - Consumerism And Mass Production, Consumerism And Post-fordism, Soap, The Politics Of Consumerism Consumerism - Consumerism And Post-fordism soap particular class world fordist consumption market mass Ads by Google Mr Power Giant Controller Saves 50% of your GEYSER costs! Pays for itself within monthsRead MoreConsumerism Has Changed Our Society1342 Words   |  6 PagesConsumerism over centuries has shaped our society into the world we live in today. Throughout our history, the American dream has been to become the most successful person you can possibly become given the opportunities presented to you. Consumerism has provided our country with a lot of jobs and efficient sources of income for the general population. Consumerism gives our country an upside unlike many other countries in that you could grow up in a hardworking blue collar family and become the mostRead MoreThe History of Consumerism in America827 Words   |  3 PagesConsumerism is both a social and an economic system that is based solely on the creation and dissemination of the purchasing of goods at an ever increasing rate. After the founding of the United States, and particularly after the Civil War, America was growing by leaps and bounds. Railroads opened the West, factories incr eased in urban areas producing steel, building was rampant, and all of these activities took a larger labor force. Because these vast numbers of workers were unable to produce theirRead MoreSimilarities And Differences Between The 1920s And 1950s908 Words   |  4 PagesThe 1920’s were a very important era in America for better or worse. There were many issues in relation to race and how people of different ethnic groups were treated. African American had a cultural rejuvenation that being the Harlem Renaissance. The advent of the Ford Model T change the way how people traveled. Many may say an era like the 1950’s were highly comparable. Race related issues were on a decline as America as whole sought to be more accepting and the oppressed started to speak out onRead Moreâ€Å"Disney Constructs Childhood so as to Make It Entirely Compatible with Consumerism1617 Words   |  7 Pagesâ€Å"Disney constructs childhood so as to make it entirely compatible with consumer ism† (Smoodin cited in Giroux, 2002; 105). Discuss this statement in relation to TWO animated films from the Disney canon. The Walt Disney Company is a diversified international entertainment company (Disney, 2010) with ownership of many media outlets including radio, cinema, television and literature as well as consumer products such as stationary and toys. The Disney brand has huge recognition globally especially

MIS in USA Free Essays

â€Å"Perfection is not attainable, but if we chase perfection we can catch excellence!† -Vince Lombardi The five natural elements aside, the modern world today revolves around a sixth human developed energy i.e. Electricity. We will write a custom essay sample on MIS in USA or any similar topic only for you Order Now From telegraphy and telephony to electrical circuits for power, Electrical Engineering today focuses on a broad range of disciplines. The progress of this field has immensely influenced the advancement of technology. The vast application potential when combined with the notion of management intrigues me and I’m keen to continue my academic pursuit in this direction. A proclivity for Math’s and Science since childhood had resulted in 90+ aggregate in the respective subjects in high school and sparked the initial interest. A tryst with a Physics concept, ‘Electromagnetic Force’ at the Higher Secondary Level invoked the zeal to foray into this discipline. It was during this period that my teachers instilled in me a strong inclination towards the subject. This led me to opt for Electrical and Electronics Engineering in my undergraduate study as it not only requires analytical thinking but also involves hands-on practical application and is challenging. My credentials include Electrical and Electronics Engineering from Annamacharya Institute of Technology and science, Jawaharlal Nehru Technological University , Hyderabad, India which covered a broad spectrum of subjects which include Electromagnetic field, power electronics, electrical measurements, Pulse and Digital circuits, computers’ methods in power system controls, digital signal processing, Power Systems(1to3),  Electro Mechanics, Micro processors and Micro Controllers, High voltage Engineering and Utilization of electrical energy. I am also well versed in programming languages like C, C++ JAVA. I was also introduced to management based subjects like Managerial Economics Financial Analysis (MEFA), Management Sciences which fascinated me and imbibed the urge to delve deeper and explore the management related aspect. In an attempt to probe further, during my final year of the undergraduate course I presented a project â€Å"SPEED CONTROL OF INDUCTION MOTOR USING PLC† at SANGHI SPINNERS INDIA LIMITED, HYDERABAD, INDIA. and also another project on â€Å"A NEW 84-PULSE VSC CONFIGURATION USING MULTI LEVEL DC VOLTAGE USING MATLAB†. These project involved coding a programme using MATLAB technology which solves a pattern recognition problem. They also include the practical application of management to engineering which has sustained and also further honed my interest to pursue this subject. I consider it an accomplishment to have finished meritorious in several technical events and I have also presented a number of technical papers which were highly acknowledged. I feel it a privilege to have been a part of Make a Difference (NGO). My tenure at MAD as a Teacher Volunteer has acuminated my organizational and interpersonal skills. It has also reinforced the ‘Never say never attitude’ which enables me to persevere, look beyond and extend my boundaries and also go the extra mile. Specialization becomes a necessity to understand new technologies and to improve upon the existing ones. Finesse in the subjects I pursue is what I envision. I now find it essential to equip myself in a specialized institute, one that will consider my knowledge as a stepping stone to higher education and help me transcend new horizons. In the near future, my aim is to attain an advanced education in MIS through a Masters Degree Program. To achieve this I would like to gain exposure to the latest practices adopted in the field of MIS. The multifaceted attributes of the course and the flexibility of the curriculum have played a pivotal role in my decision to apply for MIS at your university. The collaborative environment at your university and the confluence of ideologies would help me learn the global standards in this field also become aware of the worldwide  competition. I aspire to bring back the acquired expertise to India and use it successfully in future endeavors. My long term goal is to put my footprints in the field of MIS through contribution of original ideas and translation of those ideas to develop high end applications and products. I bring along a strong grasp of fundamentals in Electronics and Computers, an aptitude for teamwork, a zest for challenges and an enthusiastic desire to learn all I can. With the above attributes I firmly believe that I would meet all the criteria and would also be an asset to your esteemed university. I can assure you that I will be able to contribute and learn from the academically challenging environment at the university. Hence I appeal to the Graduate Admissions Committee to consider me for admission and I look forward to becoming a part of your institute. How to cite MIS in USA, Papers

A DollS House Essay Thesis Example For Students

A DollS House Essay Thesis Women Have Come A Long WayA Doll House is no more about womens rights than Shakespeares Richard II is about the divine right of kings, or Ghosts about syphilis. . . . Its theme is the need of every individual to find out the kind of person he or she is and to strive to become that person. (Bloom 28) Ibsen portays this behavior in A Doll House through one of the main characters, Nora Helmer, by setting the scene in Norway in 1872. In the late 1800s, women did not play an important role in society at all. Their job was mainly to cook, clean, sew, take care of the children, and keep the house in order. They were treated as a material possession rather than a human being that could think and act for themselves and looked upon as a decorative member of the household. Women were robbed of their true identity and at the end of the play, Nora leaves everything behind to go out into the world to seek her identity. This behavior can be traced back to the beginning of time when women were to stay home and gather nuts and berries, while the men would go out and do the hunting and fishing. The male always dominated over the women and it was not viewed as unfair. Male children would go to school to get an education in history, mathematics, science, english/writing, while the female would go to school to learn how to cook, sew, clean, and do household chores. The male could then further advance his education by attending a college or university, whereas no college would accept a women student. The history of mankind is a history of repeated injuries and usurpations on the part of men toward woman, having in direct object the establishment of an absolute tyranny over her. (Declaration of Sentiments) It was believed that women were the inferior gender and had to have special attention given to them. This idea dates back to the Medieval Period in history and is where the whole idea of chivalry came abo ut and men having to provide special care. One can see that the idea of male superiority can be referenced back to very early on in civilization to the day A Doll House was written. Torvald: You stay right here and five me a reckoning. You understand what youve done? Answer! You understand? (Ibsen 187) Torvald says this to Nora when he finds out that she took out a loan without his consent and forging a signature. It is prevalent that Torvald is in a state of anger and he is dominating the situation, letting Nora know who is in charge and not even wanting an explanation to why? she took out a loan. Women were very limited in their rights in 1872. Such rights included: women had to submit to laws when they had no voice in their formation, married women had no property rights, husbands had legal power over and responsibility for their wives to the extent that they could imprison or beat them with impunity, divorce and child custody laws favored men, giving no rights to women and when women did work they were paid only a fraction of what men earned, women were not allowed to enter professions such as medicine or law, and women were robbed of their self-confidence and self-respect, and were made totally dependent on men. (Declaration of Sentiments) Ibsen makes references to this using Christine Linde, widow and a friend to Nora. Christines husband died and left her penniless and being that her father passed away, she is able to apply for a position at he the bank. This is the only exception society made in women holding a job outside the household. It is apparent that women have co me a long way since 1872, gaining the right to vote in 1920 under the 19th amendment in the constitution, gaining a right to an equal education, owning property, and having a job. These were all results of the womens rights movement amongst others. Throughout the play, Nora plays the role of a typical women in the 1800s, staying by her husbands side, taking care of the children, and doing all the household chores. She does, however, go behind Torvalds back when she takes out the loan. When she realizes that she is unfit to do anything in life and announces her remedy-I have to try to educate myself (Ibsen 192) she walks out the door and expresses a deal of feminism universally agreed-upon base for womens emancipation,telling Torvald that she no longer knows how to be his wife and no longer knows who she is. (Eisenberg 32) It was uncommon for women to walk out on their husbands as they do today because they were taught since they were little, to always please their husband and do eve rything in their power to satisfy and make him happy. This does not include walking out on him and leaving him with the children. Nora did not know any better because she came from being treated like a material object in her own house by her father, to being treated like one by Torvald. Youre not the man I thought you were. Both you and my father have both treated me like a doll. (Ibsen 191) Therefore, her whole life was based around other people making decisions for her and conformed to their way of thinking until the end of the play, when she walks out and makes her own decision. .u94373d2285989a15c36885650d3fd627 , .u94373d2285989a15c36885650d3fd627 .postImageUrl , .u94373d2285989a15c36885650d3fd627 .centered-text-area { min-height: 80px; position: relative; } .u94373d2285989a15c36885650d3fd627 , .u94373d2285989a15c36885650d3fd627:hover , .u94373d2285989a15c36885650d3fd627:visited , .u94373d2285989a15c36885650d3fd627:active { border:0!important; } .u94373d2285989a15c36885650d3fd627 .clearfix:after { content: ""; display: table; clear: both; } .u94373d2285989a15c36885650d3fd627 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u94373d2285989a15c36885650d3fd627:active , .u94373d2285989a15c36885650d3fd627:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u94373d2285989a15c36885650d3fd627 .centered-text-area { width: 100%; position: relative ; } .u94373d2285989a15c36885650d3fd627 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u94373d2285989a15c36885650d3fd627 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u94373d2285989a15c36885650d3fd627 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u94373d2285989a15c36885650d3fd627:hover .ctaButton { background-color: #34495E!important; } .u94373d2285989a15c36885650d3fd627 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u94373d2285989a15c36885650d3fd627 .u94373d2285989a15c36885650d3fd627-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u94373d2285989a15c36885650d3fd627:after { content: ""; display: block; clear: both; } READ: Essay About The Big Bang To TodayNora shows her childish ways throughout the play by eating macaroons, listening by Torvalds door, and by playing with the children. It is apparent that she is confused about marriage and her role as a woman in the 1800s. She does, however, make the right decision to leave although society views this as an immoral thing to do. This was considered sinful and God would punish you if you committed such an act of wrongdoing. In conclusion, I think that women have made an incredible appearance and have play an immense role in todays society. Women are basically treated with equality today with men and the times sure have changed. Ibsens play is a very good example of how life was like for women in the past and they have obviously made progress since then. I am very proud of what women have done for todays society and I know that they will continue fighting this neverending battle for equality until the very end as Nora did. Christina KatzEnglish IVMay 17, 1999 Senior PaperWorks CitedBloom, Harold. Ibsen, Henrik, 1828-1906-Criticism and Interpretation. New York: Chelsea House Publishers, 1999. Close Up Foundation Declaration of Sentiments, Seneca Falls, New York, 1848. http://www.closeup.org/sentiment/htm. 1997Eisenberg, Bonnie. Legacy of 98: A Short History of The Movement. http://www.legacy98.org/move-hist,html. 1997Ibsen, Henirk. A Dolls House and Other Plays. New York: Penguin Books USA Inc., 1965. Words/ Pages : 1,241 / 24

Vietnamization Essay Example

Vietnamization Essay It is has been about thirty-five years since the last American soldier set foot on Vietnamese soil, but the Vietnam War still remains to cast a dark shadow on American history. During the war, the United States fought to protect South Vietnam from the terrors of North Vietnam and the threat of turning to communism. Despite America’s valiant efforts, it lost about $150 billion on the war, as well as about 58 thousand American soldiers (Gilbert 377). Many people believed when President Lyndon B. Johnson stepped down from office in 1969, that the war was coming to an end, however it was far from over.Shortly after Lyndon Johnson stepped down, Richard Milhous Nixon became the president in 1969. Nixon had a policy in mind that would hopefully encourage the South Vietnamese people to take more responsibility for the war (Encyclopedia Britannica). This policy was referred to as â€Å"vietnamization. † The goal was, if successful, to be able to steadily withdraw American troops from Vietnam. To make this possible, the United States would give the South Vietnamese military forces special training, which would enable the government of South Vietnam to take greater control over the war.They also hoped to help them to defeat the North Vietnamese by establishing elections, reforms, and special social services available to citizens of South Vietnam. (Spartacus Educational) In April 1970, Nixon ordered the U. S. and South Vietnamese troops to invade military supply centers in North Vietnam and set up in Cambodia. They were able to capture large stocks of weapons and supplies and delayed a major enemy attack. Despite the success, people in the U. S. were heavily protesting the war, especially around college campuses and universities.Nixon knew that if he did not withdraw U. S. troops, things could get worse. In March of 1972, North Vietnam began a huge invasion in South Vietnam. Nixon used American airpower against the enemy and bombed North Vietnam numerous time s. The extremely high costs paid by both sides during the fighting in 1972, led to a whole new round of peace negotiations (Gilbert 376). Nixon had been gradually removing US troops from Vietnam since 1969; however, his advisors warned him that the gradual removal of all troops could lead to a North Vietnamese victory (Spartacus Educational).Therefore, they agreed that the only way they could avoid this was to negotiate a peace agreement between both sides. Peace talks were conducted by Nixon’s chief foreign policy advisor, Henry A. Kissinger and North Vietnam’s Le Duc Tho (Hickman). On January 27, 1973, the United States, South Vietnam, North Vietnam, and the Viet Cong signed a cease-fire agreement. This pact benefitted the U. S. because it allowed for the withdrawal of all U. S. and allied forces from Vietnam within the next 60 days, as well as return of all prisoners. In March 29, 1973, the final U. S. roops left Vietnam, but unfortunately, after they had gone, peac e talks soon broke down and the war continued between the two halves of the nation (Gilbert 376). Vietnamization was ultimately a very successful tactic in bringing U. S. troops home and lessening U. S. involvement in the Vietnam War. By helping the South Vietnamese people with ways to overcome the enemy, President Nixon was able to stabilize the problem of having too much involvement in a war that was not meant for the United States. The policy enabled South Vietnam to strengthen itself as whole. It became a stronger military force and also political force as well.All in all, it is safe to say that President Nixon’s policy of Vietnamization was our nation’s best bet in getting our troops out of the Vietnam War by turning control over to the government of South Vietnam.

Iron Lab Report Essays

Iron Lab Report Essays Iron Lab Report Essay Iron Lab Report Essay Procedure: Fill a small test tube halfway with copper (II) sulfate solution. Add a 2. 0 gram iron rod to the solution and observe the reaction. Observations: When I put the Iron (Ill) and cooper (II) in the test tube I notice that the color change to a darker gray at the beginning. Regarding to the sulfate solution I also notice that its color change in to a clear blue. When they are mixt together the blue solution vanished slowly while its color change in toa reddish brown in the test tube. 2. Lead (II) nitrate and potassium iodide solutions pour about 2. L of lead (II) nitrate into the test tube. Add 5 to 10 drops of potassium iodide solution to the test tube and record your observations of the reaction. Observations: the two solutions the lead (II) nitrate and potassium are transparent. But, when the two solutions are combine its color change to a yellow color. While the top of the test tube is like a light yellow but on the bottom of the test tube the yellow is darker. 3. Magnesi um metal and hydrochloric acid solution Place one scoop of magnesium turnings into the test tube. Add hydrochloric acid lowly and observe the reaction. Next, place a burning splint near the mouth of the test tube to test for the presence of hydrogen gas. Observations when its put the magnesium metal and the hydrochloric acid solution it look like many bubbles Observacion: cuando se pone el metal de magnesio ala solucion de acido clorhidrico se ve como muchas burbuJas en la surpeficie del tubo de ensayo como si fuera humo. Observation: when you put the metal wing magnesium hydrochloric acid solution looks like surpeficie many bubbles in the test tube as if it were smoke. 4. Electrolysis of water Use a U-tube with electrodes at each end, connected to a battery. Fill the U-tube with water. Turning on the battery, observe the results at each electrode. Next, test for hydrogen and oxygen gas produced at each end of the tube. 5. Burning magnesium Place magnesium ribbon in a clean crucible (on a clay triangle above a Bunsen burner). Heat until the magnesium begins to burn. Complete a data table that includes a prediction of reaction type (single replacement, double replacement, synthesis, decomposition, or combustion), observations, and dentification of reaction type for each reaction in the lab. Reactants Prediction of Reaction Type Observations Reaction Type Conclusion: 1 . Write a balanced equation for each reaction observed in this lab. 2. If you were to measure the mass of magnesium and hydrochloric acid before combining them in the test tube, how would that mass compare to the mass of reactants left in the test tube after the reaction? Explain your answer and how it corresponds to the law of conservation of mass. types of reactions. Which reaction is this, and what are the two types of reactions?

Systems Project Management Approach Essay Example | Topics and Well Written Essays - 2500 words

Systems Project Management Approach - Essay Example It happens separate from business as usual and the management of projects is normally separate. Project management therefore requires the managers and their teams to develop distinct technical skills and management strategies (Project management institute, 2000). Some of the main challenges include scope, time, quality and budget. While other ones that can come in secondary include optimizing the allocation of necessary inputs and integrates them to meet the objectives (Wheeler, 2000). Organizational Situation The project in question is called Versace. It involves 9 Customer requests. The project is for a global brand management company which has customers located all over the world. Flow of work in the company is illustrated in Figure 3. Customer contacts Administrator by email or phone requesting label design to be created. Then Administrator summarizes Customer request and then passes over to an Artist. After Artist created label design he then passes over the design to Quality Co ntrol Department who evaluates the label design and checks if Customer brief been followed. If Artist made a mistake then QD (Quality Department) sends label back to an Artist to get it amended and if label is correct then it is being transferred back to Administrator. Administrator then checks the design to make sure it is correct and if it is wrong she then sends it back to Artist and if it is correct then she adds costs and sends design over to Customer. After Customer received the design he then evaluates and checks if brief been followed. For this project as many other projects within the company Right First Time (RFT) is very low as customer majority of times adds additional request and workflow is being repeated as many times as customer sends additional changes. It is important to note that each project for each action has set timelines as per below Figure 1 however customer demands for designs to be delivered quicker then set deadlines. Figure 1 - Set Action Timelines 1st A ction (A) 3 Days 2nd Action (B) 2 Days 3rd Action (C) 2 Days 4th Action (D) 2 Days 5th Action (E) 2 Days Figure 2 reflects actual times each action taken for specific number of label designs- Versace. Figure 2 Action Number of Labels Days taken to complete Right First Time % A 1 3 11.1% B 2 4 22.2% C 4 5 44.4% D 1 6 11.1% E 1 7 11.1% Figure 3 - Flow of Work - Versace Systems Project Management Approach The lean systems management approach was chosen due to the fact that lean system methodology regards to project management that all tasks need to serve the purpose of the customer as efficiently as possible (Atkinson, 2006). As outlined above all tasks for the project are in place to serve customer request. Critical discussion on why lean system project management was used Versace project can be described as dynamic and unpredictable as customer requested for extra changes to be done and demanded for timelines to be reduced for actions B/C/D/E. This was not foreseen prior project star ting (Leach, 2005). This therefore increased the duration of the project which affects interaction between activities and resources in ways that are not considered in the traditional methods of project management (Koskela, 2002). The reduction of time for the project actions therefore

Globalisation - challenges for ceos and solutions Essay

Globalisation - challenges for ceos and solutions - Essay Example Globalization has been a part of human evolution over the centuries. The first phase of globalization occurred from the 1870s to World War I, this was accompanied by industrialization and increase in global trade. The second phase is said to have begun with the end of the Cold war in the 1990's. Technology and communications have been the drivers of this phase. (Parrett: 2005). "Globalization" implies economic integration of nations through trade, investment, production, flow of capital, information technology, joint ventures, mergers and acquisitions and other related activities. (Phua : 2004 ). It is essential to understand the scope and dimensions of globalization to enable business benefit from the opportunities for growth as well as the perils. The role of a CEO in the integrated World of tomorrow is all important. However the exact dimensions of the challenges faced by CEOs and their role thereof in the global environment have not been fully defined. Globalization is also takin g place in diverse environments geographically, politically and socially, thus the challenges faced by the CEOs are varied. It is therefore essential that we undertake an analysis of this essential facet as it will define the social as well business environment of the future. (Napolitano: 2006)The role of globalization in the growth of business has been well recognized in recent times. Globalization today is driven by policy changes where governments have reduced the obstacles for trade, thereby making it a tool for development. (Bhagwati : 2004). In a survey of CEOs carried out in the United States, over 75 percent of the CEOs identified international customers, consumers and employees as more important and approximately 70 percent determined reduction in the role of labor unions. With growth opportunities limited at home, it was also identified that expansion of market share was important for growth for which globalization provided the ideal vehicle. (NIST Survey :1998). The chall enge of globalization for companies is to harmonize local sensitivities to the harsh realties of competitive business in the international arena. (Duncan: 2002). Globalization is also driving competition and hence creating new opportunities. These need to be seized and companies should position themselves to take advantage of the situation. (Parrett: 2005). Globalization also creates complexity, this creates a need for the CEOs to explain and manage this complexity successfully. (CEO Survey). Globalization has created economies of scale at an international level creating beneficiaries from variations in inflation; savings, competition, and job creation in say China with low-cost manufacturing which has kept inflation low. (Parrett: 2005). Role of CEOs The CEO has a major role to play in sustaining corporate continuity in a cohesive manner to include intangible facets as customer satisfaction, product and service quality, ethical conduct and reputation, operational performance, and employee commitment. (Parrett: 2005). The CEO has to transact with the society as a whole and particularly its three major constituents, other companies, government, and civil society. (Napolitano: 2006). The CEO has to seamlessly link the organization globally and locally by synergizing its goals and aspirations in both the dimensions. (Napolitano: 2006). A CEO should be sensitive to ensure that the organizations goals and operations are not creating resentment in society which in the final analysis would damage the company in the longer run. (Napolitano: 2006). A CEOs role is perceived as a partner rather than a leader. It has a lot to do with effective management of the company, its external involvement as well as the government. (Global Corporate Citizenship : 2003). Nearly 80 percent of CEOs say they have made reducing unnecessary complexity a personal priority. Their primary focus areas are information

American legal system Coursework Example | Topics and Well Written Essays - 1000 words

American legal system - Coursework Example The main justification for capital punishment in the United States is the concept of future dangerousness. Also referred to as incapacitation, this validation for penalty is founded on the danger that a criminal will probably pose to the society in the future. The need by the state to guard its citizens from the danger that the criminal poses to society is the rationale for punishing someone based on their dangerousness. This means that the state decides to incapacitate a criminal in order to make certain that the offender does not commit another criminal act (Berry, n.d). Judicial ambitions on the side of a prosecutor and personal interests may shape the outcome of a capital case. This is because once on the bench, judges in most of the states are put through elections, frequently partisan, where their verdicts in capital cases can be, and frequently are, used in efforts to overthrow them. A judge may unfairly convict an offender to the death penalty not because the offender deserve s it but merely because he fears loosing his position. Moreover, upgrades to superior courts need political sponsorship and in some cases, electoral backing that is shaped by compelling proof that the judge is â€Å"tough on crime† as he or she handles capital cases. ... This is one of the reasons why the penalty should be abolished. Still focusing on the point of personal interests and selfish gains, most judges decide capital cases in a way that they will be safe. For instance, where the victim is of the same race with the juror, wherein most jurors are often predominately white, the juror will most probably vote for death penalty for the offender. Presumably, this decision of the jury is partly based on the likelihood of the defendant posing a threat to the juror, his family or his friends. This is a very personal move for the jury based not on justice but rather on selfish gains and personal protection. Evidence also suggest that these jurors are always conscious of this analysis whereby they constantly consider the race of the defendant and of the victim to decide the capital case (Berry, n.d). According to Petrie & Coverdill (2010), death sentences are more expected when the victim is female, when there is an associated offense, when several vi ctims are involved and when the victim is a stranger to the offender. Additionally, analyses suggest that several victim and crime attributes shape the decision of capital cases. These include higher victim age, sexual harassments, victims who were police officers, kidnappings, young victims, and the existence of codefendants. These and many other attributes shape the verdict of capital cases thus not adhering to the set laws and fairness. Due to this, the death penalty should be done away with since there is no sincerity in deciding the cases. As stated earlier, future dangerousness of the offender is the main justification as foundation for death penalty. However, the unquestionable

Development of Sustainability in Urban Living

Development of Sustainability in Urban Living The Compact City and Sustainable Development Recent research has proved that the form of a town or a city can affect its sustainability (1). This is not only because of the socio cultural factors but also mainly because of the shape, size, density and uses of a city. This is obvious because the nature of business and the environment encompassing the city or town directly affects the sustainability of the city. Alongside, the increase in the urban intensifications anthem urban development in order to increase the use of the urban geography so as to increase the productivity, has further increased the need for a sustainable urban form only when the process of development and urban intensification will be effective in achieving the desired goal of urban development and sustainable urban form. The uncontrolled development and the increasing dispersal of the city further destruct the sustainable urban form. The increase in pollution due to the highway traffic and industrial development has also made the city not environment-friendly eventually making the urban life un-sustainable as well as complicated. Hence the need for an environment-friendly and people-friendly urban form in order to gain sustainability and growth is essential. This report aims to present an insight on the question that whether sustainable urban form is achievable or not. The idea of compact city life and sustainable urban form is increasing in the twenty-first century because of the increased problems faced by the authorities in co-ordinating the cities. Hence a research on this topic is imperative to provide an insight on the essential factors that contribute to the sustainable urban form and ultimately derive upon the conclusion of whether the sustainable urban form can be achieved or not. 1.2: Aim and Objectives The aim of this report is to establish whether Sustainable urban forms achievable or not. The aim is accomplished by embracing the report on the following objectives Objective 1: To conduct a critical analysis on the concept of sustainable development. This is achieved by analysing the existing situation of the urban life and analysing the governmental policies against the policies of Forum for the future. This analysis will throw light on the current situation of the urban form, which is essential to understand the need for a sustainable form and identify the existing barriers that contribute to the un-sustainability of the urban life. Objective 2: Critically analyse the concept of compact city. Analyse its differences from the concept of dispersal and analyse the means of promoting social equity in compact city. Objective 3: Critically discuss the different sustainable models and the implemented designs with examples. Chapter 2: Problems of city life and sustainable development This chapter commences with an overview of problems with city life that answers the question what is wrong with city life? This is then followed by an overview on sustainable development. The definitions of the sustainable development from both the academic front and the government definitions are presented to the reader with examples. 2.1: What is wrong with the city life? The growth of the enterprise culture and the increase in the American style of dispersed business centres like the business parks and shopping supermarkets, away from the city has drained the city of its activity level and also increased the need for urban intensifications. The increased dispersal of the urban environment has also increased the pollution with increase in the traffic and driving habits of the general public to reach the places. Alongside, the planning in the UlhÄ s mainly hindered the actual physical form of the city and its districts (2) by concentrating more upon the two dimensional structure of the city rather than considering the actual physical form of the city to achieve a cohesive and sustainable urban form. Furthermore, the cosmetic treatment of the existing streets and squares and the limited betterment of the hard and soft landscaping in the UlhÄ s further reduced the sustainability of the urban form and above all increased the issues faced like pollution. Another problem faced by the current city life is the singular model of the city and urban planning. This is because the singular approach to city life in different geographical locations is not applicable due tithe fact that the environmental factors and the socio-cultural factors vary with location and it is thus essential to analyse the urban form of city objectively in the light of the environmental factors of the individual city. Alongside, the singular approach to the urban design and planning not only hinders the sustainability but also affects the approach for a universal model for sustainable urban form (1). Also, the current urban form of incorporating the city as a business centre has increased the imbalance in between the number of city-dwellers and the workers in the city. The fact that the people working in the city and surrounding areas tend to live in a different location and commute for their work on a day-to-day basis (1) has increased the pollutions around the city and also increased the level of congestion on the highways further making the city life more tasteless eventually deteriorating the sustainable urban form. Alongside, the focus on the economic growth by the government and the increase in the government to promote the cities as the pivotal elements for their economic growth has actually shifted the focus from the sustainable development of the cities towards economic development resulting in a volatile urban set up that is prone to frequent changes and cannot accommodate the primary needs of the society which is the backbone for the very existence of the city. It is also established by Mike Jenks et al (1) that the current city life is more focused upon the technological developments leaving behind the cultural importance for the city. For example the ‘Uneven Population Density and Sprawl’ and the ‘Functional Zoning’ mentioned by Hildebrand Frey (2) justify that the current city life is more focused upon the development with respect to the changes in the technology and the global business rather than focusing on the development from the cultural perspective which is essential for the sustained development of the city life. The arguments that the city life in the present situation is predominantly focusing on the material needs of the society without laying emphasis upon the rational and ethical elements that are specific to the given geographical location (1) (2) further makes the city life a unwise choice for the general public thus deteriorating the city of its residents. 2.2: Definition of Sustainable Development Sustainable development is the most widely used term in this report and also in the analysis of urban form and environmental development. Thawed definition as mentioned by Mike Jenks (1) on sustainable development is â€Å" a development which is capable of meeting today’s needs without compromising the ability of future generations to meet their needs†. This definition is exactly similar to the definition of the government towards sustainable development (3) that defines sustainable development as â€Å"Development that meets the needs of the present without compromising the ability of future generations to meet their own needs†. This makes it clear that the urban development should not only focus upon the development with respect to the growth in the technology and global markets but also incorporate the cultural and ethical factors that will provide room for the future generations to incorporate changes to meet their requirements. Also, it is clear that the focus on the technological development and a global perspective is necessary for achieving global position and economic development but still the emphasis on the development without compromising the ability for future development is essential and can be achieved only through embracing the urban development with the demographic and cultural factors with room for further development. Furthermore, the argument by the â€Å"Sustainable development Unit â€Å" of Government (3) that we are not even meeting the present needs on global basis is causing concern about the sustainable development of the city. This is because of the fact that the increase in the focus of the society to accommodate to the changes in the global and technological perspective leaving behind the primary ingredient of cultural and social elements which is the backbone for sustainable development in order to help the future generations to meet their needs. Alongside, the argument of the sustainable Development Unit (3)that the increasing use of the resources and environmental systems like water, conventional sources of energy and other exhaustible natural resources cannot carry on forever since the rate at which they are replenished in the by nature is extremely lower to the rate at which the resources are consumed. On the other hand the definition of the Forum for the future (4) on sustainable development â€Å"A dynamic process which enables all people to realise their potential and improve their quality of life in ways which simultaneously protect and enhance the Earths life support systems â€Å"lays more emphasis not only upon retaining the cultural and ethical factors but also upon the self development of the people in who live in the city in order to nurture the development right from the roots rather than the peripheral development of addressing the global and economic growth in the definition of the Government. Furthermore, the phrase ‘to enhance Earth’s life support systems’ in the definition further justifies that the urban development is sustainable only when the emphasis is provided to preserving the natural resources. The approach to Remaking Barnsley (5) â€Å"the 21st century Market Town â€Å"where the council is actually rethinking the entire Barnsley process in order to provide a sustainable world-class place for the future generations taking into account the cultural and social background of Barnsley is in line with the aforementioned definition of the Forum for the Future (4). Furthermore, the arguments by Mike Jenks (1) and Hildebrand Frey (2)that a sustainable development is achievable only when the development of the urban areas reflect upon the global and economic growth embracing the primary element of preserving the natural resources as well as emphasising on the cultural factors of the geography. The examples on sustainable housing discussed in the text (1) (2) justify this argument. 2.3: Conclusion: This discussion in this chapter has revealed that the current city life is actually deteriorating the natural resources and prone to changes without accommodating the need for a balance in the environment in order to gain sustainable development. Also, from the definitions of sustainable development, it is clear that the development can be achieved only when the urban development embraces the need to preserve the natural resources as well as implement changes by emphasizing upon the development of the people in the city as well as the city itself rather than addressing the changes at the peripheral level. From the above discussion it is thus established that the sustainable development of the urban form can be achieved only through the effective integration of the socio-cultural factors with the global and economic growth without depleting the natural resources. Chapter 3: Comparison the Policy Objectives In this chapter a profound discussion on the policy objectives of teak government and the Forum for the Future is presented to the reader. This is then followed by the analysis of the differences in the policies and the strategies proposed by the bodies in order to identify their compatibility and the ability to measure the success. This chapter aims to familiarise the policies and objectives to the reader prior to the analysis in Part 2 of the report. 3.1: Policy Objectives The objectives of the UK Government’s Sustainable development Unit for sustainable urban form (3) are 1. Social progress, which recognises the needs of everyone (i.e.) the needs apart from the essential needs of food clothing and water like locations for public gathering and cultural activities etc., This objective of the government was extensively deployed in the post war urban development in the 1950s and the 1960s as argued by Hildebrand Frey (2) who argues that the UK government’s strive to provide a higher quality of life with better community facilities. The development plan of 1951 (1) (2) that concentrated on providing the basic communal facilities and improving the quality of the houses through housing plans by the government were concentrated upon achieving the Social progress in the cities to meet the changes in the global world. Hildebrand Frey (2) argues that the government from the initial stages of urban development was concentrating upon the two-dimensional plan of the city and did not address the physical form of the city to accommodate the future changes. Als o the fact that the development was concentrating on the rapid economic development and growth in the global market rather than emphasising on the socio-cultural factors has further depleted the sustainability of the urban form itself. 2. Effective protection of the environment: As mentioned in the previous chapter, the increase in the transportation especially the motorway commuters in the UK since the late twentieth century is causing very high levels of pollution that is eventually causing adverse effects on global warming making the weather hot with record-breaking temperatures which is not a healthy sign for sustainable urban form. Even though the objective of the government to protect the environment is novel, the existing set up of the urban for in the UK is causing adverse effects on the environment not only in the form of pollution of air but also upon the societal factors itself. The increase in the government’s tendency to respond to the global changes and economic growth without encompassing the people and the development of the people (1) (2) in the city is also a major cause for hindering the sustainable urban form. 3. Prudent use of natural resources: This objective of prudent use of the natural resources by the Sustainable development Unit (3) of Government mainly focuses on preserving the non-renewable sources of energy like the fossil fuels. The efficient use of water and prevention of the wastage of natural resources including water and energy also form the primary elements of this objective of the Sustainable development Unit. 4. Maintenance of high and stable levels of economic growth and employment: This objective of the Sustainable development Unit mainly focuses upon the economic development of the city through the increased level of employment. It is worth noting that the arguments of (1) and(2) on the government’s focus upon urban development through addressing economic growth and global changes rather than development of the people in the city is justified in this objective. Even though the objective focuses on higher level of employment of the people, it does not focus upon the development of the society that forms the city. The objectives of the Forum for the Future are discussed below 1. The preservation, conservation and protection of the environment and the prudent use of natural resources: This objective clearly emphasises upon the preservation of the natural resources as well as the prudent use of the resources. This statement not only emphasises upon the careful use of the natural resources but also upon the preservation of the existing resources explicitly. This is essential because of the fact that the initiative of the society to preserve the natural resources is the driving factor for the prudent use of the natural resources (4). 2. The relief of poverty and the improvement of the conditions of life in socially and economically disadvantaged communities. From this objective it is clear that the Forum for the Future is not only concentrating upon the development of the city areas but mainly upon the development of the people who form the city in order to achieve sustainable development. The example of the Remaking Barnsley (5) where the urban development of the city was approached with the idea of preserving the socio-cultural factors as well as nurturing the development of the people in the city instead of concentrating upon the development of the urban areas with respect to the global change and meet the economic growth. 3. The promotion of sustainable means of achieving economic growth and regeneration: This objective mainly suggests that the economic growth in the urban form can be sustained and achieved efficiently through achieving the above two objectives which will regenerate the walk of life of the people in the city eventually contributing to the economic growth. 3.2: Critical Analysis of the Policy objectives The major difference between the government objectives and the objectives of the Forum for the Future is the fact that the government approach to the sustainable urban form is predominantly focusing upon the economic development without focusing upon the development of the of the people in the city. This major difference in the policy objectives is the primary factor for the hindrance to the sustainable urban form in the UK. Alongside, the argument of Mike Jenks (1) that the sustainable urban form is achievable only through the development of the people in the city which is essential for the continuous growth of the society that forms the city in order to effectively achieve the sustainable urban form. Furthermore, the approach of the Forum for the Future in preserving the natural resources along with the prudent use of the resources emphasis more on the natural resources preservation and development from the basis of the city rather than the approach of the Sustainable development Unit of UK government to the prudent use of the natural resources without explicitly emphasising upon the preservation of the natural resources. Even though the policy objectives of the Sustainable development Unit and the Forum for the Future are different it is appreciable that both the government body as well as the charity organization are striving towards the preservation of the environment. The argument of Dr Bob Giddings (6) that the perception of the city centres as segregated areas of functional uses by the Sustainable development Unit is the major factor for the failure of the strategy to achieve sustainable development in the cities even though the policy objectives of the Sustainable development Unit strives to develop the urban areas in the UK as key elements for growth. From the objectives of the UK government Sustainable development Unit, the strategy of the government is primarily to protect the environment and increase the economic level of the urban areas to achieve sustainable development. This strategy of achieving sustainable urban form is not completely successful as argued by Dr Bob Giddings (6)since the development does not embrace the cultural values of the geography or the development of the people in the city who are the backbone for the mere existence of the city (1) (2). Even though the strategy does not focus upon the people development like its counterpart, the underlying idea of protecting the environment is easily measurable in this case since the prudent use of the natural resources for example can be accurately measured through the calculation of the use of energy resources by the general public and industries along with their classification and level of pollution. This ability to measure the strategy is the predominant factor for the implementation of the Sustainable development Unit in the UK urban form for sustainable development. On the other hand from the objectives of the Forum for the Future we can see that the strategy embraces the development of the people in the society in order to contribute to the economic development which will provide sustainable urban form since the roots of the urban form (i.e.)the people development is the focus. The development of the people in the society will obviously create the awareness of protecting the environment and preserving the natural resources resulting in the prudent use. Even though the above argument justifies that the emphasis on the people development is essential for the development of the urban for from the basis in order to achieve sustainable urban for, the ability to measure the actual development of the people in the society and their contribution to preserving the natural resources is difficult to measure and only the factors mentioned in the former case can be accurately measured. This measure does not always justify the requirement thus restricting the ability to accurately measure the results of the objectives of Forum for the Future. Apart from the issues of measuring the results the inherent problem is the compatibility of the policies in the urban form in order to actually implement the strategy. Mike Jenks et al (1) argue that the practise of the urban form in many cities is not always the same as in theory and to achieve the strategy effectively is not always possible due to the inherent issue of the extent to which a specific policy incompatible to the given urban form. From the above discussions it is clear that the government objectives of the urban form are more compatible to those of Forum for the Future mainly because of the lucid form of the objectives and the easy to implement nature. This further adds the credit to the policy objectives of Sustainable development Unit (3) against the policy objectives of is counterpart. 3.3: Conclusion The discussion of the policy objectives of the government and the Forum for the Future has revealed that the sustainable urban form should preserve the environment and the natural resources. Also, the analysis on the policy objectives have revealed that the objectives are achievable only through the prudent use of the resources and the development of the people in the city than focusing only upon the economic development and addressing to global changes. Furthermore, the arguments on the compatibility and the analysis of the strategy have revealed that the Sustainable development Unit (3) of the UK government policy is more compatible than that of the Forum for the Future. Part 2: The Compact City Chapter 4: The Compact City In this chapter, a discussion on the concept of the compact city is presented to the reader. The chapter commences with the definition of the compact city followed by the discussion on the various aspects associated with the compact city concept. 4.1: Definition of Compact City Mike Jenks et al (1) define the compact city as â€Å"a freestanding urban settlement and defined as embracing one or all of three categories: high density, a mixed-use city and an intensified city†. This definition is obviously presented from an academic background and hence in the practical life the definition of the Compact city drills down toâ€Å" a city that has environmental and energy advantages and social benefits† (2), which emphasises on the preservation of the natural resources and emphasises on the development of the people. From the above definition it is clear that in order to achieve the policy objectives discussed in the previous chapter a model of the Compact city will be helpful to achieve the goal of sustainable urban form. Apart from the above argument, the compact city of the urban form as described by (1) (2) focus upon the idea of integrated development(i.e.) achieving development in all spheres of the social and personal life of the people in the city in order to gain sustainable urban form. The major advantages of establishing the compact city include the easy accessibility to facilities, reduced need for travel, health and social interaction as argued by Mike Jenks et al (1). The highlights of the compact city as argued by (1) (2) are discussed here with examples from case studies and reports on urban development and sustainable urban form. 4.2: Intensification Intensification as mentioned by (2) in the light of a compact is mainly concerned with the increased usage of the existing landscape in the geographical area that constitutes the city judiciously. The above statement means not only the extensive use pdf the land for housing development but mainly to utilise the space to achieve self-sufficiency to a certain level. The concept of urban intensification as argued by Mike Jenks et al (7) (1) argue that the intensification in terms of the urban development and achieving sustainability is by implementing the intensification in terms of both the usage of the urban space and in terms of the activity levels. The two categories of the intensifications described by Mike Jenks et al (1) is mentioned below Intensification of built form In this category of urban form, the focus is on the development of the previously undeveloped locations of the city in order to maintain balance in the entire city (i.e.) a balance in the level of the growth and the social development of the people, which is discussed in chapter6. This also includes the development of the existing buildings in the city in order to intensify their use and increase the activity level of the people through the effective use of the buildings and sites in the city. The case of the Barnsley development (5) where the recreation of the city as a twenty first century town is primarily focused upon establishing the town (i.e.) city centre of the urban form as the pivotal form for interaction with its surrounding villages, and other localities for intensifying the use of the urban space and interaction between the city with the surroundings in order to establish a balance in the urban form. The above statement makes it clear that the intensification of the built form in the compact city approach to the sustainable urban form is not only through the development of the city as an entity but through the intensification of the usage of the so developed space with the surroundings in order to increase the intensity of the urban development so as to gain sustainability. Intensification of Activity Katie Williams (8) argues that the intensification of the built form can be sustained in order to gain the sustainable urban form only through the intensification of the activity levels that contribute tithe intensification of the usage of the urban space thus increasing the interaction of the city with its surroundings. In the example of their making of the Barnsley (5) itself, the clear cut definition of each element of the entire urban form and the role of the entities so defined in the overall urban process makes it clear that only through intensifying the activity levels, the compact city initiative can be palpable to gain sustainable urban form. Even though the above arguments support that the intensification of the urban space and activity in a compact city will increase the level of sustainability of the urban form, the argument by Dr Bob Giddings (6)that the urban intensification will not only increase the interaction but also increase the need for rapid development and quick response to changes which will uproot the basic conception of achieving development of the people and sustainable urban form which are the essential elements for the compact city. The fact that the uncontrolled urban intensification will increase not only increase the interaction among the participants in the urban form but also affect the stability of the urban form because of the quick response of the participants to address economic changes and gain growth which will not only increase the use of natural resources but also increase the threat of social inequality. The arguments on acceptable urban intensification (1) justify the above arguments. 4.3: Mixed Use The idea of mixed use in the compact city argued by Hildebrand Frey (2)focuses upon a more decentralised approach to the urban use as opposed the case of intensification where the compact city concept was primarily revolving around the town centre of the city making it a more centralised approach. In this approach, Hildebrand Frey (2) decentralised manner of organizing the urban form and encouraging the various participants of the urban form to interact not only as specific entities to the city but among themselves in order to achieve increased level of self-sufficiency. The example of the Chinese cities with own farm belts in the cities in order to meet their agriculture requirements so as to be self-sufficient justifies the above argument. Alongside, one should understand the fact that the intensification of the urban form apparently loses the importance for preserving the natural resources and mainly for the prudent use of the resources in order to gain sustainable urban form. In the mixed approach the deployment of the farm strips in the city itself making city farming as a rural occupation not only increase the self-sufficiency level of the city in terms of food but also help in the preservation of natural resources mainly preventing soil erosion and increasing the rain fall thus preventing depletion of water in the city areas. The above scenario not only stands for the establishment of specific strips of the urban space for farming but mainly to encourage the residents to involve in house farming by growing vegetables in their own gardens. The increase in the price of vegetables during the 1970s saw the increase in the house farming in the urban areas, which further strengthens the mixed approach to the compact city. Even though the above arguments justify that urban farming will not only increase the self-sufficiency level but also reduce pollution and help preserve the natural resources, cities like London in the Cannot actually accommodate this approach mainly because of the tremendous increase in the industries and global businesses in the city. The arguments of Hildebrand Frey (2) that the city farming is becoming remote because of the very approach to the agriculture in itself. The fact that agriculture itself is treated as an industry and the increase in the demand for quality products across the cities in the UK has truly isolated the farming and green wedges in the busy cities like London, Manchester and Birmingham in the UK. The Urban Regeneration assessment of Keynote Plc. (9) further argues that even though the actual presence of the city farming is obsolete in most of the cities by virtue of the development, the initiative of the city councils and the government to maintain the green strips either artificial or natural in the city areas will help reduce the pollution in the city atmosphere. Apart from the farming element in the mixed approach to the compact city, the essential ingredient that increases the sustainability of the urban form in the mixed approach is that the interaction is not only in controlled manner but the activity levels of the people and there sources in the mixed form of the compact city are put to optimal use. The increase in the growth of the business parks surrounding the natural locations not only increases the interaction of the city but also mainly increases the sustainability and reduces the level of pollution due to the presence of the green wedges (either artificial or natural) in the city. The above arguments on the mixed use in the context of the compact city still poses a question of whether it is achievable mainly because of the fact that the approach of either urban intensification or the mixed-use is pertained to the extent of the availability of resources and above all the involvement of the aut Development of Sustainability in Urban Living Development of Sustainability in Urban Living The Compact City and Sustainable Development Recent research has proved that the form of a town or a city can affect its sustainability (1). This is not only because of the socio cultural factors but also mainly because of the shape, size, density and uses of a city. This is obvious because the nature of business and the environment encompassing the city or town directly affects the sustainability of the city. Alongside, the increase in the urban intensifications anthem urban development in order to increase the use of the urban geography so as to increase the productivity, has further increased the need for a sustainable urban form only when the process of development and urban intensification will be effective in achieving the desired goal of urban development and sustainable urban form. The uncontrolled development and the increasing dispersal of the city further destruct the sustainable urban form. The increase in pollution due to the highway traffic and industrial development has also made the city not environment-friendly eventually making the urban life un-sustainable as well as complicated. Hence the need for an environment-friendly and people-friendly urban form in order to gain sustainability and growth is essential. This report aims to present an insight on the question that whether sustainable urban form is achievable or not. The idea of compact city life and sustainable urban form is increasing in the twenty-first century because of the increased problems faced by the authorities in co-ordinating the cities. Hence a research on this topic is imperative to provide an insight on the essential factors that contribute to the sustainable urban form and ultimately derive upon the conclusion of whether the sustainable urban form can be achieved or not. 1.2: Aim and Objectives The aim of this report is to establish whether Sustainable urban forms achievable or not. The aim is accomplished by embracing the report on the following objectives Objective 1: To conduct a critical analysis on the concept of sustainable development. This is achieved by analysing the existing situation of the urban life and analysing the governmental policies against the policies of Forum for the future. This analysis will throw light on the current situation of the urban form, which is essential to understand the need for a sustainable form and identify the existing barriers that contribute to the un-sustainability of the urban life. Objective 2: Critically analyse the concept of compact city. Analyse its differences from the concept of dispersal and analyse the means of promoting social equity in compact city. Objective 3: Critically discuss the different sustainable models and the implemented designs with examples. Chapter 2: Problems of city life and sustainable development This chapter commences with an overview of problems with city life that answers the question what is wrong with city life? This is then followed by an overview on sustainable development. The definitions of the sustainable development from both the academic front and the government definitions are presented to the reader with examples. 2.1: What is wrong with the city life? The growth of the enterprise culture and the increase in the American style of dispersed business centres like the business parks and shopping supermarkets, away from the city has drained the city of its activity level and also increased the need for urban intensifications. The increased dispersal of the urban environment has also increased the pollution with increase in the traffic and driving habits of the general public to reach the places. Alongside, the planning in the UlhÄ s mainly hindered the actual physical form of the city and its districts (2) by concentrating more upon the two dimensional structure of the city rather than considering the actual physical form of the city to achieve a cohesive and sustainable urban form. Furthermore, the cosmetic treatment of the existing streets and squares and the limited betterment of the hard and soft landscaping in the UlhÄ s further reduced the sustainability of the urban form and above all increased the issues faced like pollution. Another problem faced by the current city life is the singular model of the city and urban planning. This is because the singular approach to city life in different geographical locations is not applicable due tithe fact that the environmental factors and the socio-cultural factors vary with location and it is thus essential to analyse the urban form of city objectively in the light of the environmental factors of the individual city. Alongside, the singular approach to the urban design and planning not only hinders the sustainability but also affects the approach for a universal model for sustainable urban form (1). Also, the current urban form of incorporating the city as a business centre has increased the imbalance in between the number of city-dwellers and the workers in the city. The fact that the people working in the city and surrounding areas tend to live in a different location and commute for their work on a day-to-day basis (1) has increased the pollutions around the city and also increased the level of congestion on the highways further making the city life more tasteless eventually deteriorating the sustainable urban form. Alongside, the focus on the economic growth by the government and the increase in the government to promote the cities as the pivotal elements for their economic growth has actually shifted the focus from the sustainable development of the cities towards economic development resulting in a volatile urban set up that is prone to frequent changes and cannot accommodate the primary needs of the society which is the backbone for the very existence of the city. It is also established by Mike Jenks et al (1) that the current city life is more focused upon the technological developments leaving behind the cultural importance for the city. For example the ‘Uneven Population Density and Sprawl’ and the ‘Functional Zoning’ mentioned by Hildebrand Frey (2) justify that the current city life is more focused upon the development with respect to the changes in the technology and the global business rather than focusing on the development from the cultural perspective which is essential for the sustained development of the city life. The arguments that the city life in the present situation is predominantly focusing on the material needs of the society without laying emphasis upon the rational and ethical elements that are specific to the given geographical location (1) (2) further makes the city life a unwise choice for the general public thus deteriorating the city of its residents. 2.2: Definition of Sustainable Development Sustainable development is the most widely used term in this report and also in the analysis of urban form and environmental development. Thawed definition as mentioned by Mike Jenks (1) on sustainable development is â€Å" a development which is capable of meeting today’s needs without compromising the ability of future generations to meet their needs†. This definition is exactly similar to the definition of the government towards sustainable development (3) that defines sustainable development as â€Å"Development that meets the needs of the present without compromising the ability of future generations to meet their own needs†. This makes it clear that the urban development should not only focus upon the development with respect to the growth in the technology and global markets but also incorporate the cultural and ethical factors that will provide room for the future generations to incorporate changes to meet their requirements. Also, it is clear that the focus on the technological development and a global perspective is necessary for achieving global position and economic development but still the emphasis on the development without compromising the ability for future development is essential and can be achieved only through embracing the urban development with the demographic and cultural factors with room for further development. Furthermore, the argument by the â€Å"Sustainable development Unit â€Å" of Government (3) that we are not even meeting the present needs on global basis is causing concern about the sustainable development of the city. This is because of the fact that the increase in the focus of the society to accommodate to the changes in the global and technological perspective leaving behind the primary ingredient of cultural and social elements which is the backbone for sustainable development in order to help the future generations to meet their needs. Alongside, the argument of the sustainable Development Unit (3)that the increasing use of the resources and environmental systems like water, conventional sources of energy and other exhaustible natural resources cannot carry on forever since the rate at which they are replenished in the by nature is extremely lower to the rate at which the resources are consumed. On the other hand the definition of the Forum for the future (4) on sustainable development â€Å"A dynamic process which enables all people to realise their potential and improve their quality of life in ways which simultaneously protect and enhance the Earths life support systems â€Å"lays more emphasis not only upon retaining the cultural and ethical factors but also upon the self development of the people in who live in the city in order to nurture the development right from the roots rather than the peripheral development of addressing the global and economic growth in the definition of the Government. Furthermore, the phrase ‘to enhance Earth’s life support systems’ in the definition further justifies that the urban development is sustainable only when the emphasis is provided to preserving the natural resources. The approach to Remaking Barnsley (5) â€Å"the 21st century Market Town â€Å"where the council is actually rethinking the entire Barnsley process in order to provide a sustainable world-class place for the future generations taking into account the cultural and social background of Barnsley is in line with the aforementioned definition of the Forum for the Future (4). Furthermore, the arguments by Mike Jenks (1) and Hildebrand Frey (2)that a sustainable development is achievable only when the development of the urban areas reflect upon the global and economic growth embracing the primary element of preserving the natural resources as well as emphasising on the cultural factors of the geography. The examples on sustainable housing discussed in the text (1) (2) justify this argument. 2.3: Conclusion: This discussion in this chapter has revealed that the current city life is actually deteriorating the natural resources and prone to changes without accommodating the need for a balance in the environment in order to gain sustainable development. Also, from the definitions of sustainable development, it is clear that the development can be achieved only when the urban development embraces the need to preserve the natural resources as well as implement changes by emphasizing upon the development of the people in the city as well as the city itself rather than addressing the changes at the peripheral level. From the above discussion it is thus established that the sustainable development of the urban form can be achieved only through the effective integration of the socio-cultural factors with the global and economic growth without depleting the natural resources. Chapter 3: Comparison the Policy Objectives In this chapter a profound discussion on the policy objectives of teak government and the Forum for the Future is presented to the reader. This is then followed by the analysis of the differences in the policies and the strategies proposed by the bodies in order to identify their compatibility and the ability to measure the success. This chapter aims to familiarise the policies and objectives to the reader prior to the analysis in Part 2 of the report. 3.1: Policy Objectives The objectives of the UK Government’s Sustainable development Unit for sustainable urban form (3) are 1. Social progress, which recognises the needs of everyone (i.e.) the needs apart from the essential needs of food clothing and water like locations for public gathering and cultural activities etc., This objective of the government was extensively deployed in the post war urban development in the 1950s and the 1960s as argued by Hildebrand Frey (2) who argues that the UK government’s strive to provide a higher quality of life with better community facilities. The development plan of 1951 (1) (2) that concentrated on providing the basic communal facilities and improving the quality of the houses through housing plans by the government were concentrated upon achieving the Social progress in the cities to meet the changes in the global world. Hildebrand Frey (2) argues that the government from the initial stages of urban development was concentrating upon the two-dimensional plan of the city and did not address the physical form of the city to accommodate the future changes. Als o the fact that the development was concentrating on the rapid economic development and growth in the global market rather than emphasising on the socio-cultural factors has further depleted the sustainability of the urban form itself. 2. Effective protection of the environment: As mentioned in the previous chapter, the increase in the transportation especially the motorway commuters in the UK since the late twentieth century is causing very high levels of pollution that is eventually causing adverse effects on global warming making the weather hot with record-breaking temperatures which is not a healthy sign for sustainable urban form. Even though the objective of the government to protect the environment is novel, the existing set up of the urban for in the UK is causing adverse effects on the environment not only in the form of pollution of air but also upon the societal factors itself. The increase in the government’s tendency to respond to the global changes and economic growth without encompassing the people and the development of the people (1) (2) in the city is also a major cause for hindering the sustainable urban form. 3. Prudent use of natural resources: This objective of prudent use of the natural resources by the Sustainable development Unit (3) of Government mainly focuses on preserving the non-renewable sources of energy like the fossil fuels. The efficient use of water and prevention of the wastage of natural resources including water and energy also form the primary elements of this objective of the Sustainable development Unit. 4. Maintenance of high and stable levels of economic growth and employment: This objective of the Sustainable development Unit mainly focuses upon the economic development of the city through the increased level of employment. It is worth noting that the arguments of (1) and(2) on the government’s focus upon urban development through addressing economic growth and global changes rather than development of the people in the city is justified in this objective. Even though the objective focuses on higher level of employment of the people, it does not focus upon the development of the society that forms the city. The objectives of the Forum for the Future are discussed below 1. The preservation, conservation and protection of the environment and the prudent use of natural resources: This objective clearly emphasises upon the preservation of the natural resources as well as the prudent use of the resources. This statement not only emphasises upon the careful use of the natural resources but also upon the preservation of the existing resources explicitly. This is essential because of the fact that the initiative of the society to preserve the natural resources is the driving factor for the prudent use of the natural resources (4). 2. The relief of poverty and the improvement of the conditions of life in socially and economically disadvantaged communities. From this objective it is clear that the Forum for the Future is not only concentrating upon the development of the city areas but mainly upon the development of the people who form the city in order to achieve sustainable development. The example of the Remaking Barnsley (5) where the urban development of the city was approached with the idea of preserving the socio-cultural factors as well as nurturing the development of the people in the city instead of concentrating upon the development of the urban areas with respect to the global change and meet the economic growth. 3. The promotion of sustainable means of achieving economic growth and regeneration: This objective mainly suggests that the economic growth in the urban form can be sustained and achieved efficiently through achieving the above two objectives which will regenerate the walk of life of the people in the city eventually contributing to the economic growth. 3.2: Critical Analysis of the Policy objectives The major difference between the government objectives and the objectives of the Forum for the Future is the fact that the government approach to the sustainable urban form is predominantly focusing upon the economic development without focusing upon the development of the of the people in the city. This major difference in the policy objectives is the primary factor for the hindrance to the sustainable urban form in the UK. Alongside, the argument of Mike Jenks (1) that the sustainable urban form is achievable only through the development of the people in the city which is essential for the continuous growth of the society that forms the city in order to effectively achieve the sustainable urban form. Furthermore, the approach of the Forum for the Future in preserving the natural resources along with the prudent use of the resources emphasis more on the natural resources preservation and development from the basis of the city rather than the approach of the Sustainable development Unit of UK government to the prudent use of the natural resources without explicitly emphasising upon the preservation of the natural resources. Even though the policy objectives of the Sustainable development Unit and the Forum for the Future are different it is appreciable that both the government body as well as the charity organization are striving towards the preservation of the environment. The argument of Dr Bob Giddings (6) that the perception of the city centres as segregated areas of functional uses by the Sustainable development Unit is the major factor for the failure of the strategy to achieve sustainable development in the cities even though the policy objectives of the Sustainable development Unit strives to develop the urban areas in the UK as key elements for growth. From the objectives of the UK government Sustainable development Unit, the strategy of the government is primarily to protect the environment and increase the economic level of the urban areas to achieve sustainable development. This strategy of achieving sustainable urban form is not completely successful as argued by Dr Bob Giddings (6)since the development does not embrace the cultural values of the geography or the development of the people in the city who are the backbone for the mere existence of the city (1) (2). Even though the strategy does not focus upon the people development like its counterpart, the underlying idea of protecting the environment is easily measurable in this case since the prudent use of the natural resources for example can be accurately measured through the calculation of the use of energy resources by the general public and industries along with their classification and level of pollution. This ability to measure the strategy is the predominant factor for the implementation of the Sustainable development Unit in the UK urban form for sustainable development. On the other hand from the objectives of the Forum for the Future we can see that the strategy embraces the development of the people in the society in order to contribute to the economic development which will provide sustainable urban form since the roots of the urban form (i.e.)the people development is the focus. The development of the people in the society will obviously create the awareness of protecting the environment and preserving the natural resources resulting in the prudent use. Even though the above argument justifies that the emphasis on the people development is essential for the development of the urban for from the basis in order to achieve sustainable urban for, the ability to measure the actual development of the people in the society and their contribution to preserving the natural resources is difficult to measure and only the factors mentioned in the former case can be accurately measured. This measure does not always justify the requirement thus restricting the ability to accurately measure the results of the objectives of Forum for the Future. Apart from the issues of measuring the results the inherent problem is the compatibility of the policies in the urban form in order to actually implement the strategy. Mike Jenks et al (1) argue that the practise of the urban form in many cities is not always the same as in theory and to achieve the strategy effectively is not always possible due to the inherent issue of the extent to which a specific policy incompatible to the given urban form. From the above discussions it is clear that the government objectives of the urban form are more compatible to those of Forum for the Future mainly because of the lucid form of the objectives and the easy to implement nature. This further adds the credit to the policy objectives of Sustainable development Unit (3) against the policy objectives of is counterpart. 3.3: Conclusion The discussion of the policy objectives of the government and the Forum for the Future has revealed that the sustainable urban form should preserve the environment and the natural resources. Also, the analysis on the policy objectives have revealed that the objectives are achievable only through the prudent use of the resources and the development of the people in the city than focusing only upon the economic development and addressing to global changes. Furthermore, the arguments on the compatibility and the analysis of the strategy have revealed that the Sustainable development Unit (3) of the UK government policy is more compatible than that of the Forum for the Future. Part 2: The Compact City Chapter 4: The Compact City In this chapter, a discussion on the concept of the compact city is presented to the reader. The chapter commences with the definition of the compact city followed by the discussion on the various aspects associated with the compact city concept. 4.1: Definition of Compact City Mike Jenks et al (1) define the compact city as â€Å"a freestanding urban settlement and defined as embracing one or all of three categories: high density, a mixed-use city and an intensified city†. This definition is obviously presented from an academic background and hence in the practical life the definition of the Compact city drills down toâ€Å" a city that has environmental and energy advantages and social benefits† (2), which emphasises on the preservation of the natural resources and emphasises on the development of the people. From the above definition it is clear that in order to achieve the policy objectives discussed in the previous chapter a model of the Compact city will be helpful to achieve the goal of sustainable urban form. Apart from the above argument, the compact city of the urban form as described by (1) (2) focus upon the idea of integrated development(i.e.) achieving development in all spheres of the social and personal life of the people in the city in order to gain sustainable urban form. The major advantages of establishing the compact city include the easy accessibility to facilities, reduced need for travel, health and social interaction as argued by Mike Jenks et al (1). The highlights of the compact city as argued by (1) (2) are discussed here with examples from case studies and reports on urban development and sustainable urban form. 4.2: Intensification Intensification as mentioned by (2) in the light of a compact is mainly concerned with the increased usage of the existing landscape in the geographical area that constitutes the city judiciously. The above statement means not only the extensive use pdf the land for housing development but mainly to utilise the space to achieve self-sufficiency to a certain level. The concept of urban intensification as argued by Mike Jenks et al (7) (1) argue that the intensification in terms of the urban development and achieving sustainability is by implementing the intensification in terms of both the usage of the urban space and in terms of the activity levels. The two categories of the intensifications described by Mike Jenks et al (1) is mentioned below Intensification of built form In this category of urban form, the focus is on the development of the previously undeveloped locations of the city in order to maintain balance in the entire city (i.e.) a balance in the level of the growth and the social development of the people, which is discussed in chapter6. This also includes the development of the existing buildings in the city in order to intensify their use and increase the activity level of the people through the effective use of the buildings and sites in the city. The case of the Barnsley development (5) where the recreation of the city as a twenty first century town is primarily focused upon establishing the town (i.e.) city centre of the urban form as the pivotal form for interaction with its surrounding villages, and other localities for intensifying the use of the urban space and interaction between the city with the surroundings in order to establish a balance in the urban form. The above statement makes it clear that the intensification of the built form in the compact city approach to the sustainable urban form is not only through the development of the city as an entity but through the intensification of the usage of the so developed space with the surroundings in order to increase the intensity of the urban development so as to gain sustainability. Intensification of Activity Katie Williams (8) argues that the intensification of the built form can be sustained in order to gain the sustainable urban form only through the intensification of the activity levels that contribute tithe intensification of the usage of the urban space thus increasing the interaction of the city with its surroundings. In the example of their making of the Barnsley (5) itself, the clear cut definition of each element of the entire urban form and the role of the entities so defined in the overall urban process makes it clear that only through intensifying the activity levels, the compact city initiative can be palpable to gain sustainable urban form. Even though the above arguments support that the intensification of the urban space and activity in a compact city will increase the level of sustainability of the urban form, the argument by Dr Bob Giddings (6)that the urban intensification will not only increase the interaction but also increase the need for rapid development and quick response to changes which will uproot the basic conception of achieving development of the people and sustainable urban form which are the essential elements for the compact city. The fact that the uncontrolled urban intensification will increase not only increase the interaction among the participants in the urban form but also affect the stability of the urban form because of the quick response of the participants to address economic changes and gain growth which will not only increase the use of natural resources but also increase the threat of social inequality. The arguments on acceptable urban intensification (1) justify the above arguments. 4.3: Mixed Use The idea of mixed use in the compact city argued by Hildebrand Frey (2)focuses upon a more decentralised approach to the urban use as opposed the case of intensification where the compact city concept was primarily revolving around the town centre of the city making it a more centralised approach. In this approach, Hildebrand Frey (2) decentralised manner of organizing the urban form and encouraging the various participants of the urban form to interact not only as specific entities to the city but among themselves in order to achieve increased level of self-sufficiency. The example of the Chinese cities with own farm belts in the cities in order to meet their agriculture requirements so as to be self-sufficient justifies the above argument. Alongside, one should understand the fact that the intensification of the urban form apparently loses the importance for preserving the natural resources and mainly for the prudent use of the resources in order to gain sustainable urban form. In the mixed approach the deployment of the farm strips in the city itself making city farming as a rural occupation not only increase the self-sufficiency level of the city in terms of food but also help in the preservation of natural resources mainly preventing soil erosion and increasing the rain fall thus preventing depletion of water in the city areas. The above scenario not only stands for the establishment of specific strips of the urban space for farming but mainly to encourage the residents to involve in house farming by growing vegetables in their own gardens. The increase in the price of vegetables during the 1970s saw the increase in the house farming in the urban areas, which further strengthens the mixed approach to the compact city. Even though the above arguments justify that urban farming will not only increase the self-sufficiency level but also reduce pollution and help preserve the natural resources, cities like London in the Cannot actually accommodate this approach mainly because of the tremendous increase in the industries and global businesses in the city. The arguments of Hildebrand Frey (2) that the city farming is becoming remote because of the very approach to the agriculture in itself. The fact that agriculture itself is treated as an industry and the increase in the demand for quality products across the cities in the UK has truly isolated the farming and green wedges in the busy cities like London, Manchester and Birmingham in the UK. The Urban Regeneration assessment of Keynote Plc. (9) further argues that even though the actual presence of the city farming is obsolete in most of the cities by virtue of the development, the initiative of the city councils and the government to maintain the green strips either artificial or natural in the city areas will help reduce the pollution in the city atmosphere. Apart from the farming element in the mixed approach to the compact city, the essential ingredient that increases the sustainability of the urban form in the mixed approach is that the interaction is not only in controlled manner but the activity levels of the people and there sources in the mixed form of the compact city are put to optimal use. The increase in the growth of the business parks surrounding the natural locations not only increases the interaction of the city but also mainly increases the sustainability and reduces the level of pollution due to the presence of the green wedges (either artificial or natural) in the city. The above arguments on the mixed use in the context of the compact city still poses a question of whether it is achievable mainly because of the fact that the approach of either urban intensification or the mixed-use is pertained to the extent of the availability of resources and above all the involvement of the aut